Owned end-to-end marketing, including Product Marketing, Brand and Growth Marketing

Responsible for the messaging and positioning of the AirBolt suite of products, as well as crafting the overall product marketing strategy to drive customer acquisition, retention, and upsell

Led a complete website refresh at AirBolt with a focus on conversion rate optimisation

Created and maintained buyer personas and customer journeys and ensured

that they were built into execution and creative strategies

Managed a team of external collaborators and agencies (SEO, paid social and email) responsible for developing revenue-driving campaigns

Led new product activations, contributing to a monthly recurring revenue of 60k+ and 2M ARR.

Worked closely with sales and product internal teams to ensure smooth product rollouts with maximum impact.